Water Concerns And Cost Drive Smart Irrigation Replacement MarketTomChilders
It’s no secret that serious water concerns are impacting the landscape industry in colossal ways.
The pressure to get the job done with less water, or even the possibility do without, is literally redefining what goes in and on the ground and our invoice size. The irrigation manufacturers have been incredible and responded with innovation and commitment second to none. The technologies and efficiencies being designed in have been fabulous, climate, soil, and ET based controls, uniformity and efficiency with application and emitting devices just to name a few.
Even better, these products have been brought to market at reasonable price points while the cost of water and public scrutiny of landscape irrigation are going up. Now is the absolute best time to be promoting these replacement products and help people do more with less. We have smart products and pricing, now we need smart promotion!
In many industries, the replacement market is seen as a way to increase rate of repurchase and actually foster market growth. Many product redesigns and improvements are for that exact reason. Think about household appliances and electronics that have plenty of life, but get replaced when efficiency, space savings, packaging conveniences, or other features improve or add on. It happens everywhere and it needs to continue to be at the forefront in our industry. It’s all about promotion at this point. We have to show consumers and users how we can help them be smarter in water use and potentially save them water and money [and in those instances when that’s not the case, let them know].
This issue is relevant to people regardless of their current situation, be it drought, flood, or in between. There have been enough instances of water shortages in the past few years, Texas, California, and Georgia to name a few, that the press had made everyone aware of the need to conserve and the general attitude is one of change is needed. Help them make the needed changes by promoting good irrigation practices and how you can help them get there.
Don’t forget to check in your local market for any financial incentives being offered on landscape and irrigation modifications. Some of these result in significant dollars and can make the difference in a go or no go decision.