Do Postcards Work in the Landscape Industry? You Be the JudgeTomChilders
When you survey landscape and irrigation contractors about direct mail and post cards specifically, the feedback and results run the gambit. Some love them and swear by them while others say they have not worked for them. In this post, we will take a look at the (10) post card campaigns and examine how they did. We will look at the cards, the creative, copy, offer and call to actions (when applicable). We will also look at the frequency, duration and responses and you can be the judge for yourself.
Before we jump in, a few statistics referenced in an early post are worth repeating. According to the United States Postal Service, 99% of the homes bring the mail in and 77% sort through it. Not a surprise at all but the point is someone is looking at the mail and the mailer is getting a high “impression” rate on the mailers. Further, according to MarketingProfs, 40% of the recipients will try a new business after receiving direct mail from it. Now obviously this stat includes restaurants and the corner retail store which is a different than landscaping but, again, this is a strong number. It is safe to say direct mail has evolved and survived the test of economic Darwinism.
A final point to make before we jump into the document is that PostcardMania put this document together as well as all the campaigns in it. PostcardMania has been at it a long time and it has done a lot of campaign for our industry as well as many others. When it comes to marketing and direct mail, these is no substitute for skill and experience.
Jump in and be the judge for yourself as you review these Real Landscaping Marketing Campaigns & Their Results.