Building Your Brand

Branding


brand symbol using Mercedes

In an industry where word of mouth and referrals are strong marketing influences, your brand ultimately determines what people say about  your company. It is what customers and prospects tell each other about your company...and you. It ultimately determines your value in the eyes of the customer and justifies how you price.

This section will provide ideas and resources to help you along and you will learn fast that it is not about big marketing and advertising budgets.  There is so much more to it and it can be affordable too. Start with "What Does a Brand Do for You?"

brand symbol using Mercedes

What Does a Brand Do For You?

In the marketing world, perhaps no other term gets thrown around more than branding. It is big, it is bold, somewhat nebulous, and it means different things to different people. Some think of a brand as a logo, some think it as advertising, some think it is whatever the customers perceives it to be and […]

walmart price signage

Brands and Pricing – Is There a Relationship?

Your brand ultimately influences what people expect from your company and this in turn impacts how people respond to your pricing.   If your brand is different in a good way, your price difference might be acceptable.  If your brand is not different, you are in the crises of similarity yet you are trying to price […]

Be Consistent and Meet Expectations

Your brand is more than a decal on your trucks. A large part of building a brand comes through delivering a consistent customer experience and meeting the expectations your customers have for your company and for the landscape industry. Consider the now decades old reputation of the “cable guy.” At some point, cable TV operators […]

Core Values and Your Brand

Your landscape business may be a very small enterprise, and so you might not have spent much time considering or documenting what your company’s core values are. Defining core values and making them a part of your company’s culture is an important part of building your brand. Every big business was small once, and well […]