Author - Outside Contributor

How To Stop A Marketing Wipeout

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly it does for a lot of companies. However if YOUR marketing isn’t working, it may be time to change up the way you approach the idea. Think [...]

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Insurance Tips For the Green Industry – General Liability

General Liability is defined as; “bodily injury or property damage caused by direct or indirect actions of the insured”…essentially it’s coverage for things you or one of your employees do to someone else or someone else’s stuff.  In the contracting business the basis for premium is payroll, in the retail or Garden Center business the basis for premium is revenue.  You should have all disciplines stated on the policy, even if there is no payroll associated “if any” is [...]


Understanding Gross Margin

Ignoring your financial statement is like ignoring the health of your business. Startups and new business owners often overlook understanding gross margin. This can have a direct impact on your ability to effectively manage a growing business, price your products, and most importantly, make a profit. Gross Margin Overview The gross margin represents the percent of total sales revenue that the company retains after incurring the direct costs associated with producing the goods and services sold. The higher the percentage, the [...]

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Your Business Benefits In More Than One Way From Recurring Revenue

As everyone knows, repeat customers are fabulous in any business...especially the landscape business! They give us predictability and peace of mind by providing recurring revenue and a steady cash flow. In fact, this is why so many of you zero in on customers like builders, property managers and real estate professionals and why you offer services like maintenance and lawn care. As we go into 2016 and beyond, challenge yourself to really think about recurring revenue and its impact on your business. It helps [...]


Industry News From “Smarty Pontz”

Lawn & Garden Retail Sales Forecast We expect core lawn and garden product retailer sales to grow by an average of 4.7% to 5.5% in 2016 with some product categories exceeding a 6% growth over 2015. This very positive outlook is based on multiple factors including the basics of an overall improvement in the economy , increase in average wages, increased disposable income generated by lower gas prices, growing consumer confidence and greater credit availability . Historically, weather and housing have [...]