Grow and Operate

How To Stop A Marketing Wipeout

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly it does for a lot of companies. However if YOUR marketing isn’t working, it may be time to change up the way you approach the idea. Think [...]

Generation Me – Taking Over In Many Ways!

Cover Photo Crop From Jean Twenge’s book, Generation Me Which generation is projected to be the largest at the end of the year (numbering just over 75 million)? Which generation makes up more than a third of the homebuyers (and is the youngest generation of buyers)? Which generation makes up more than 1 in 3 workers in America and is the largest share of the workforce? Which generation turns to social media and the internet for their ideas, inspiration and information? Which generation gets called [...]

Home Equity & The Existing Residential Market – A $6 Trillion Improvement

  Home equity in the U.S. has improved $6 trillion since the recession and 61 million people now have 25% or more in home equity.  Compare that to where we were a few years ago and we have come light years! Those are huge and impressive numbers but what does that mean to the landscaping industry? It means the existing residential market is healthy in numbers and dollars (I know I beat this to death last week but one more). Homeowner's [...]

Liability Insurance Image

Insurance Tips For the Green Industry – General Liability

General Liability is defined as; “bodily injury or property damage caused by direct or indirect actions of the insured”…essentially it’s coverage for things you or one of your employees do to someone else or someone else’s stuff.  In the contracting business the basis for premium is payroll, in the retail or Garden Center business the basis for premium is revenue.  You should have all disciplines stated on the policy, even if there is no payroll associated “if any” is [...]


2016 Existing Residential Market Opportunities…Big & Real!

If you read our newsletters or followed us on social media over the past two weeks, two things were evident. One, the early indicators for outdoor living and sustainable lawn and garden products appear quite favorable in the retail market for 2016. Two, there is a hint of caution in the air for home building. Let's dissect and discuss some of the opportunities in this. If the retail segment, the DIY segment, is jumping on these product categories, so will/are their neighbors, the [...]