Cover Photo Crop From Jean Twenge’s book, Generation Me Which generation is projected to be the largest at the end of the year (numbering just over 75 million)? Which generation makes up more than a third of the homebuyers (and is the youngest generation of buyers)? Which generation makes up more than 1 in 3 workers in America and is the largest share of the workforce? Which generation turns to social media and the internet for their ideas, inspiration and information? Which generation gets called [...]
To attract quality customers who are ready to buy, have reasonable expectations, and who pay on time, you need a website that conveys your authority, trustworthiness, and quality of work. Here’s how …
You may have heard that “SEO is dead.” Don’t believe it. Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the hype and give you the straight story.
Focus On Your Business – Not Social Media Why are you using social media? If you’re like most landscape business owners, it’s probably because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question. A better question is why you want to increase your revenue, or why you want to expand your services, or why you want to hire a second crew. The focus is, and always should be, on the [...]
Landscape professionals promoting El Niño gets easier for drainage sales with new NDS web page and infographics showing the benefits of drainage.