newspaper and print advertising for landscapers

Radio, TV & Print Advertising for Landscape Professionals

You want your business to be well known in . How do you get your message out there? In case you are wondering if people really still consider traditional off line channels, let’s start with some numbers. Ninety one percent of people in the U.S. listen to radio weekly (age 12 and older - Nielsen Audio).  As for newspaper, sixty percent of adults read a print version of a newspaper at least once a week and at age 55 and up, it [...]

newspaper and print advertising for landscapers

Radio, TV & Print Advertising for Landscape Professionals

You want your business to be well known in . How do you get your message out there? In case you are wondering if people really still consider traditional off line channels, let’s start with some numbers. Ninety one percent of people in the U.S. listen to radio weekly (age 12 and older - Nielsen Audio).  As for newspaper, sixty percent of adults read a print version of a newspaper at least once a week and at age 55 and up, it [...]

I love direct mail

Do Postcards Work in the Landscape Industry? You Be the Judge

When you survey landscape and irrigation contractors about direct mail and post cards specifically, the feedback and results run the gambit.  Some love them and swear by them while others say they have not worked for them.  In this post, we will take a look at the (10) post card campaigns and examine how they did. We will look at the cards, the creative, copy, offer and call to actions (when applicable).  We will also look at the frequency, [...]