How To Stop A Marketing Wipeout

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly it does for a lot of companies. However if YOUR marketing isn’t working, it may be time to change up the way you approach the idea. Think [...]

Generation Me – Taking Over In Many Ways!

Cover Photo Crop From Jean Twenge’s book, Generation Me Which generation is projected to be the largest at the end of the year (numbering just over 75 million)? Which generation makes up more than a third of the homebuyers (and is the youngest generation of buyers)? Which generation makes up more than 1 in 3 workers in America and is the largest share of the workforce? Which generation turns to social media and the internet for their ideas, inspiration and information? Which generation gets called [...]

Home Equity & The Existing Residential Market – A $6 Trillion Improvement

  Home equity in the U.S. has improved $6 trillion since the recession and 61 million people now have 25% or more in home equity.  Compare that to where we were a few years ago and we have come light years! Those are huge and impressive numbers but what does that mean to the landscaping industry? It means the existing residential market is healthy in numbers and dollars (I know I beat this to death last week but one more). Homeowner's [...]

Gauge for Building A Sellable Landscape Business

The Hidden Goal of a Smart Landscaper – Building A Valuable & Sellable Landscape Business

    What are your business goals for the year? If you’re like most owners, you have a profit goal you want to hit. You may also have a top line revenue number that’s important to you. While those goals are important, there is another objective that may have an even bigger payoff, building a valuable and sellable landscape business. But what if you don’t want to sell? That’s ok, focus on increasing the business's value. Here are six reasons why building a [...]

Gauge for Building A Sellable Landscape Business

The Hidden Goal of a Smart Landscaper – Building A Valuable & Sellable Landscape Business

    What are your business goals for the year? If you’re like most owners, you have a profit goal you want to hit. You may also have a top line revenue number that’s important to you. While those goals are important, there is another objective that may have an even bigger payoff, building a valuable and sellable landscape business. But what if you don’t want to sell? That’s ok, focus on increasing the business's value. Here are six reasons why building a [...]