Marketing vs. Strategy

How different is marketing different from strategy? These business subjects have blurry lines between them for the small business owner for a good reason – they are interconnected. As a small business owner you have to consider when and how to separate the subjects and also be able to know when you need to consider them as an entire entity. In a Harvard Business Review article, Roger Martin writes how The Best Companies Combine Marketing and Strategy and gives a great background [...]

strategy

Strategy Overview

What is strategy in business and does the landscape professional need to be concerned about having a written strategy? Business strategy may sound like a subject that belongs with the concerns of bigger organizations who need to set a broader strategic course for their organization. But even a small business with just a few employees would benefit from developing and refining a business strategy. Ask five different people to define strategy and you might get five completely different answers. If you consider [...]