If you read our newsletters or followed us on social media over the past two weeks, two things were evident. One, the early indicators for outdoor living and sustainable lawn and garden products appear quite favorable in the retail market for 2016. Two, there is a hint of caution in the air for home building. Let’s dissect and discuss some of the opportunities in this. If the retail segment, the DIY segment, is jumping on these product categories, so will/are their neighbors, the [...]
Ignoring your financial statement is like ignoring the health of your business. Startups and new business owners often overlook understanding gross margin. This can have a direct impact on your ability to effectively manage a growing business, price your products, and most importantly, make a profit. Gross Margin Overview The gross margin represents the percent of total sales revenue that the company retains after incurring the direct costs associated with producing the goods and services sold. The higher the percentage, the [...]
As everyone knows, repeat customers are fabulous in any business...especially the landscape business! They give us predictability and peace of mind by providing recurring revenue and a steady cash flow. In fact, this is why so many of you zero in on customers like builders, property managers and real estate professionals and why you offer services like maintenance and lawn care. As we go into 2016 and beyond, challenge yourself to really think about recurring revenue and its impact on your business. It helps [...]
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In an analysis of more than 14,000 businesses, a new study finds the most valuable companies take a contrarian approach to the boss doing the selling. Who does the selling in your business? My guess is that when you’re personally involved in doing the selling, your business is a whole lot more profitable than the months when you leave the selling to others. That makes sense because you’re likely the most passionate advocate for your business. You have the most industry [...]