The Market Analysis section of your business plan demonstrates your knowledge of the landscape industry and the narrow part of the market your business is going to participate in.
You will include as much of the research information as you can gather that helps define your market and your opportunities. There are a lot of subjects to cover in the Market Analysis section.
Remember that the more you know about your market, your competition, your pricing and gross margin opportunities and more, the better prepared you will be for your business.
Keep in mind we want our business plan to be a living document that we continue to update and refine. The business plan just might be for you today, but as you grow and want to seek additional funding for your business, a solid business plan is always a great asset.