marketing-landscape-businessIn a business where word of mouth referrals often drives new business to landscape companies, the development of a more formal marketing plan might suffer. 

Marketing plans and the development of strategies to grow your business are critical to the long term growth and profitability of your business. 


Strategy Overview

What is strategy in business and does the landscape professional need to be concerned about having a written strategy? Business strategy may sound like a subject that belongs with the concerns of bigger organizations who need to set a broader strategic course for their organization. But even a small business with just a few employees would […]

Marketing vs. Strategy

How different is marketing different from strategy? These business subjects have blurry lines between them for the small business owner for a good reason – they are interconnected. As a small business owner you have to consider when and how to separate the subjects and also be able to know when you need to consider […]

Getting Started With Pricing

How a company prices its products and services is one of the most critical determining factors in determining a company’s ability to make a profit. Pricing strategy and the elements that go into determining prices can be very complex. The task is even more difficult for the small business owner who wears so many hats […]

Getting Started at Acquiring Customers

Building up a business backlog requires you to keep new customer acquisition as a top priority to keep your business moving. Especially in younger businesses, the owners will often need to obsess about acquiring new customers and develop processes on how to nurture a strong referral network of satisfied customers. In building your customer acquisition […]