Customer Acquisition

Customer Acquisition

customer acquisitionBuilding a long term sustainable business requires bringing in new customers.

But not every customer or new sale will help you achieve your goals. Developing plans on how to acquire profitable new customers are a part of your on going business plan.


Strategy Overview

What is strategy in business and does the landscape professional need to be concerned about having a written strategy? Business strategy may sound like a subject that belongs with the concerns of bigger organizations who need to set a broader strategic course for their organization. But even a small business with just a few employees would […]

Marketing vs. Strategy

How different is marketing different from strategy? These business subjects have blurry lines between them for the small business owner for a good reason – they are interconnected. As a small business owner you have to consider when and how to separate the subjects and also be able to know when you need to consider […]

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