Marketing

Marketing


marketing-landscape-businessIn a business where word of mouth referrals often drives new business to landscape companies, the development of a more formal marketing plan might suffer. 

Marketing plans and the development of strategies to grow your business are critical to the long term growth and profitability of your business. 

Gauge for Building A Sellable Landscape Business

The Hidden Goal of a Smart Landscaper – Building A Valuable & Sellable Landscape Business

    What are your business goals for the year? If you’re like most owners, you have a profit goal you want to hit. You may also have a top line revenue number that’s important to you. While those goals are important, there is another objective that may have an even bigger payoff, building a […]

Home Equity & The Existing Residential Market – A $6 Trillion Improvement

  Home equity in the U.S. has improved $6 trillion since the recession and 61 million people now have 25% or more in home equity.  Compare that to where we were a few years ago and we have come light years! Those are huge and impressive numbers but what does that mean to the landscaping […]

Generation Me – Taking Over In Many Ways!

Cover Photo Crop From Jean Twenge’s book, Generation Me Which generation is projected to be the largest at the end of the year (numbering just over 75 million)? Which generation makes up more than a third of the homebuyers (and is the youngest generation of buyers)? Which generation makes up more than 1 in 3 […]

How To Stop A Marketing Wipeout

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly […]